VAGUE is a non-gender black clothing brand founded by the designers Anuk Yosebashvili and Yaron Shmerkin, back in August 2016.
At VAGUE nothing defines us. Not gender, not color, not trends. "Fashion is a constraint - a dictated season, a dictated gender, a dictated color. Everything is actually a cyclical trend." Non-gender is explicitly a part of the desire to deconstruct the motive of time and chronology in fashion, into an a-seasonality, a concept of fashion abolishing even itself.
The word “fashionable” is losing its strength. What we choose to wear is becoming much more subjective and individual.
Gender old norms are losing their importance, and it also has a significant place in each person's perception of self. When the discourse becomes more open, and the freedom to be "YOU" disengages from old stigmas, looking inward allows us to place more emphasis on what is important in clothing - comfort, texture and shape. "Today you are no longer what you wear, but what you wear is you."- Anuk Yosebashvili, Vague ́s founder and designer.
VAGUE has set on a mission to design clothes that are practical, functional, comfortable, wearable, and that inspire movement without seeking to imitate any trend or to fit a specific gender. Each piece is made with precise details and high-end natural fabrics in our private Atelier. And yeah, it’s all black.
So why black? We believe black is not a colorless color, but one in which subtleties increase and take on a more critical meaning.