FLY ‘O’ AW20

Limited edition collection

The Fly ‘O’ is a limited edition AW20 collection which continues the VAGUE’s philosophy of comfort, wearability and genderless.

The collection was inspired by the new song - Fly ‘O’ released by the British rock band Coldplay for their sixth studio album ‘Ghost Stories’. It includes the message of the album: "Never give up”.

Fly ‘O’ collection incorporates asymmetric white crossing lines and ‘universe’ prints, which emphasises the slogans: - “CROSS THE LINES” - “BE BRAVE” - “BE VAGUE” - and “NEVER GIVE UP”. This song describes our brand strongest belief of embracing who you are.

The letter ‘O’ in Fly ‘O’ has a special meaning to us since it refers to the name Oscar, new born baby of VAGUE’s founder and designer Anuk, to whom she dedicates the entire collection.

Photography: Alex Pergament / Models: Bar Ben Shimol & Dina Voloshin Firuz / MUA: Liza Avisa