FLY ‘O’ AW19/20
The collection was inspired by the new song - Fly ‘O’ released by the British rock band Coldplay for their sixth studio album ‘Ghost Stories’. It includes the message of the album: "Never give up”.
Fly ‘O’ collection incorporates asymmetric white crossing lines and ‘universe’ prints, which emphasises the slogans: - “CROSS THE LINES” - “BE BRAVE” - “BE VAGUE” - and “NEVER GIVE UP”. This song describes our brand strongest belief of embracing who you are.
The letter ‘O’ in Fly ‘O’ has a special meaning to us since it refers to the name Oscar, new born baby of VAGUE’s founder and designer Anuk, to whom she dedicates the entire collection.
Photography: Alex Pergament